The auto category is expect to shine at CES. Ford has set the pace for the new connected car and we should see competitors jostling to keep up. There’s been talk of 4G-equipped cars, tons of in-vehicle apps, and even some APIs that lay the groundwork for a truly open source vehicle. From a marketing perspective, there are very tangible possibilities for how brands can interact with drivers as cars become another hub for media. Right now it’s still a realm dominated by radio ads and road-side billboards, but that should all change in the near future.