Facebook Card Could Swipe the Online Gift Market

Facebook Gifts had quite the lack luster showing in the past, as the company’s minor experiments with the platform mostly fizzled out, but today’s announcement of the Facebook Card may change things.  Facebook Card functions like a conventional gift card, with all balances applied from within Facebook from a range of retailers, but they are unique in that they are reusable, and can carry balances from multiple stores simultaneously.  This could be Facebook’s most successful bridge yet into the physical world, and may innovate online gifting on a much larger scale.