Facebook Adopts AdChoices Regulation

The advertising industry’s AdChoices self-regulatory program is coming to Facebook in the next quarter.  The small blue triangles that currently appear in trillions of online ad impressions to allow users to opt-out of behaviorally targeted ads lack a great deal of recognition in spite of their ubiquity, and their adoption on Facebook’s ad platform is lauded as a boost for the icon’s recognition.  They will, however appear more subtly within the Facebook interface than they do in most others.