Mobile Shopping On The Rise Among Affluent Consumers

Mobile shopping is taking off among affluent consumers according to a recent study from eMarketer. Stating convenience as the main driver, affluent shoppers who have purchased on mobile increased from 23% in 2011 to 51% in 2012. Shopping apps have certainly aided this surge, but we can’t forget mobile payments for in-store items as well. Both activities place the phone at the center of commerce.