Exponential Interactive Focuses on Baseball Fans

Ad intelligence group Exponential Interactive released the details of a study conducted in the month leading up to Major League Baseball’s opening day, revealing peculiarities of the fans of various teams in the process.  As it turns out: Yankees fans prefer rap; Mets fans prefer metal.  The details revealed stretched far and wide: Cleveland Indians fans are most likely to own a cat, Cubs fans are the most likely to own motorcycles, the Mets have the most female fans.  Internet activity was combined with outside data sets from Datalogix and others.  The title of “fan” was bestowed only on dedicated users who checked a specific team multiple times, and who lived in that team’s city or state.  The result was an interesting look at baseball fans and their respective locales which could prove useful for marketers in a number of fields as baseball season progresses through the summer.