Snickers Runs Search Ads Against Misspellings

Search marketing does not usually lend itself to the most creative executions, but don’t tell Snickers that. The classic candy ran a search campaign against misspelled Google queries as part of their “You’re Not You When Your Hungry” positioning. The playful campaign hinged on the fact that hungry people often make typos and apparently reached 500,000 people that could use a Snickers.