Virtual Mob Launches PAM, a “WordPress for AR”

With the rise of Google Glass, it’s looking like augmented reality may gain renewed focus from many brands in coming months.  UK startup VirtualMob has geared up to help ease that process by launching what’s being called a “WordPress for AR.”  Their Point-at-Me (PAM) app allows the creation of AR experiences without the need to code, which can then be accessed via VirtualMob’s PAM app, or through a brand’s own app.  Several big players are already giving the service a try, including Time Inc, Cartier, and Hyundai.  The effectiveness of this form of simple development is yet to be seen, but for brands looking for a first step into the AR sphere, PAM could be a great place to start.