Pinterest today announced the introduction of Rich Pins, which provide users with additional information about an item they view, putting the viewer in a better position to make a purchase. There are three types of Rich Pins: Product pins offer real-time pricing and availability, and Pinterest has already partnered with eBay, Home Depot, Modcloth, Nordstrom, Urban Outfitters, and more. Recipe pins allow brands to provide information like cook-time, ingredients, and servings on recipes they share, with brands like Bon Appetit, Chobani, and Epicurious already on board. Movie pins indicate things like content ratings, cast members, and other information that’s designed to provide a new layer of information about the movies. In total, these pins position Pinterest very well to face brands and open its doors to further marketing strategies; it’s the move the industry has been waiting for.
