Twitter And Everyday Health Deliver Sponsored Health Alerts

When we think of diagnostic tools, stethoscopes and blood pressure monitors may come to mind, but how about Twitter? According to Everyday Health, the publisher will partner with Twitter to mine health-related tweets to identify impending outbreaks and respond with tailored Twitter alerts.  What’s more is the opportunity to have particular brands sponsor these notifications. With the amount of data from Twitter to Nike Fuelband, the healthcare industry is going through a digital revolution as we become more sophisticated about predicting health outcomes and offering personalized care. A search for “quantified self” is all you need to get started.