Drawing comparison’s to Tesco’s pilot program in the Seoul subway system, Walmart has launched 50 bus shelter ads in Toronto that are meant to drive eCommerce sales.
The ads are laid out like a store shelf with featured P&G products. Users can scan the QR codes for the products to add them to their mobile device basket, and then check out right on their phones. The items are then delivered to the user at home. A Walmart official is quoted as saying “This campaign allows us to help Torontonians shop for essentials on the go, anywhere, at any time.”