What’s App Hits New Record For Messages in a Day

THe ver-The-Top (OTT) messaging space continues to grow rapidly and affect user behavior in the mobile space. Today popular messaging app What’s App reported having processed 27 Billion (yes, with a b) messages in just one day.

OTT messaging allows users to send messages to eachother without encroaching on carrier SMS limits, and enables smoother group chat functionality than is typically available within an SMS context.

While many large rivals including China’s We Chat or Canada’s Kik employ a freemium model and/or are ad supported, What’s App is ad-free and costs 99 cents per year to use.