Amazon Aims For Appointment Online TV

Although Netflix is out to the early lead in the original streaming content category, Amazon is quickly becoming its leading competitor. Its show, Alpha House, debuts soon, but with one important distinction: you won’t be able to binge-watch the entire series in one sitting. Though the details haven’t been ironed out entirely as of yet, Amazon confirmed that the show will be released through Amazon Prime, and the goal for Amazon is to learn from Netflix’s mistakes with the all-at-once release strategy, which reduces the theorizing, buzz, and conversation around the one-episode-per-week show form.