Google Helps Advertisers Make Viral YouTube Videos

Google announced that its video service is launching a pilot program designed to educate advertisers on their YouTube content strategies – not unlike what they’ve been doing through Next Lab for many years. The new program, though, is for brands only, and is an extension of the Brand Labs service, which was built to educate advertisers on YouTube content strategies. The goal of the program is to help brands create engaging content, independent of YouTube’s programming efforts. According to those familiar with their plans, Google even wants to go as far as to utilize its production studios in LA and the UK. The program will start in September at YouTube Space in Los Angeles.