Facebook Rolls Out Graph Search To Public Today

If you’re not one of the beta-testers for Facebook’s graph search, you’ll be able to add it to your profile today. Over the next few weeks, the new search tool will be made available to several hundres of millions of users after the six month testing period that began in January. The tool is designed to provide answers to specific, targeted questions via information Facebook has on record about you and your friends – such as “friends who like Movies” who can then provide recommendations for films. Graph Search hits right at the heart of the Facebook privacy debate, as it makes clear just how much information Facebook can dig up on individual users to help answer Graph Search queries. It’s also an important tool to help facilitate demand-fulfillment ads, but as yet the company has taken a relatively conservative route to Graph Search Monetization.