A new startup named Canopy aims to vastly improve the Amazon shopping experience with a Pinterest-style sharing and networking experience. It keeps the focus of the shopping experience on e-commerce, while simultaneously enabling a system of user-generated product recommendations that can be triggered by a simple Chrome extension. New members can follow their friends, but Canopy automatically makes users follow editors so that their feed is at least populated to begin with. Users can create their own collections, share with their friends, and recommend items to other users. So although it might not change the ultimate end product, Canopy is bringing a sleek, well-designed social network that – when overlaid on top of one of the largest Internet-based marketplaces – may bring a powerful edge to Amazon’s social game.