Instagram Is Changing Music Festivals

Through partnerships with Instagram, several major festivals have displayed fans’ images on big screens around their events. Lollapalooza, Bonnaroo, and Outside Lands, for instance, showed social content on main stages, and Outside Lands will feature Instagram Video for the first time as well. Shots that were previously only accessible to outside friends can now reach massive audiences and can quite literally act as social megaphones. This radically increases engagement with the festivals, and takes their social reach from purely outgoing content to internally shared images.