Netflix Adds My List Queue

As part of its continued effort to make streaming video service more personalized, Netflix introduced “My List,” a feature that provides a new way for users to save a list of movies and TV shows to watch later. It’s designed to correct the common act of stumbling onto a film that one might want to watch, but not presently. In that case, the subscriber can now just click ‘Add To My List,’ and it will be added to a group of titles to be watched later. The idea is is a lineage of the DVD queue, when subscribers would have a list of DVDs to be mailed next; Netflix tried to mimic this model with the Instant Queue, but it wasn’t quite as effective and ultimately didn’t serve the same function. It seems as though “My List” finally gets back to that functionality – with potential future social features built in.