What Are Native Ads, Anyway?

The term “Native Advertising” has officially lost its luster and its meaning for that matter. As the industry becomes more polarized towards programatic display and custom creative, it appears that every publisher has some form of advertising they are labeling native. A great post from Ad Age mentions the various forms of Native ads from advertorials, promoted tweets, search ads and sponsored content. While they are not all created equal, they will definitely become more prominent in the next year or so. Check out the full story to hear the differences.