Disney Debuts Second Screen Movie-Theater Experience

Disney wants to coerce people to bring iPads into the movie theater. Whether or not this sounds like a good idea, given accepted theater manners, is up for debate. Nonetheless, for this month’s re-screening of The Little Mermaid, Disney has announced something called “Second Screen Live,” in which viewers, through their iPads, can play games, discover treasure, and interact with the film through the device. It should be noted, though, that as of yet it only syncs with the movie in theaters, and that it won’t work with previously-owned copies of The Little Mermaid. For more details, have a look at the trailer: