There is no shortage of data and content at your fingertips. In fact, that’s the very problem a slew of companies are solving for, none more than Google. Google Now, for instance, learns from your behaviors and preferences to surface relevant information from itinerary to contacts before you even look for it. It’s a trend known as anticipatory computing and it’s here to stay.
In fact, a new Android app, Aviate plans to create a dynamic homepage for mobile that will surface relevant apps based on your behavior and environment. Entering your local gym for instance, opens your fitness tracker and plugging in your headphones starts your Spotify playlist, and so on. If brands are going to be successful in the future, content and experiences need to anticipate consumer interests in the same manner.