MediaSpike, a company that aims to make it easier to run product placements in mobile in social games raised a $5.2 million Series A. The clever technology, which is integrated with iOS and Android games, but tied to no particular platform to allow for the frequent updates demanded by the gaming industry, allows developers to create listings for standardized placements in their games, which advertisers then bid for. The company’s network already reaches 20 million unique users, reflecting the rapid growth they’ve experienced in the last 6 months. Mobile gaming is a booming field, and advertisers are looking for a way to natively advertise to their users. With millennials and Gen Z’ers being particularly difficult to advertise to, this sort of integration could be an indicator that some progress is being made with the efforts to advertise to them.