Much like the mildly-successful Facebook Home before it, Google Android’s new KitKat operating system prominently features Google Search and Google Plus integration. What used to be the home app is now just the home screen – the home screen is now, again like Facebook, pushing users deeply into the Google ecosystem from the get-go. It’s a bold play from Google, particularly in light of how users balked at Facebook Home’s over-the-top homescreen. As well, in light of continued privacy and spying issues users might be skeptical. At the end of the day, though, it’s Google; consumers have a knack for trusting them, so the brand name might overrule concerns.