Spotify Artists Tries To Appease Musicians

Spotify announced tools for musicians and managers to monitor their songs’ popularity, with a real-time analytics dashboard, explanations about how Spotify pays out its royalties, and how the company can help expose artists to gigs and merchandise. Though Spotify only clocks in at over 20 million users, it’s trying to get more music and users, with a goal to get to 40 million subscribers. This move, though, seems pretty transparent: the service has come under fire, most prominently from Radiohead’s Thom Yorke, for its small payouts to artists, and it’s doing its best to placate the musicians that are feeling disenfranchised by the royalty rates. Whether it works, or is too little too late, will surely be seen in the near future.