IPG Lab partnered with AOL to evaluate the effectiveness of “real-time” advertising. Specifically, to compare the impact of ad units that incorporate fresh, up-to-the-minute content, such as local weather forecasts, stock updates, or social feeds to standard ad units without these “real-time” components. In addition, the study determined which types of ad functionalities work best on which screen (PC, Smartphone, or Tablet). The media trial included a range of ad formats from different industries (CPG, Finance, and Auto) and a survey sample size of n=3,352.
Download Full Report Here: AOL Media Trial Results