Kik Messenger Embeds Browsers Into App

Kik’s messenger platform is making a big transformation today with an embedded browser that will let users directly share web content within messages. The growing community of users will no longer have to paste links in the messenger field; instead, they can visit the site themselves within the app, meaning that sponsored content will take a more prominent role, and can be much more easily spread. Kik’s custom browser will work with HTML5 so developers can render websites within the app. It takes the app from a simple messaging service and turns it into a full-service social sharing platform – and in addition to the Cards, it means that sponsored content can take center stage.