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YouTube announced that it will audit the video counts that some videos use in light of allegations that some videos don’t actually have the amount of views that are listed. YouTube thinks that the audits will really only affect “a minuscule fraction” of videos, but given the amount of spam they’ve had to remove it seems like fraudulent views are more widespread than on first examination. The goal of maintaining accurate view-counts is, of course, to keep YouTube’s genuine virality intact; without real views users would lose trust in the medium, and thereafter the genuine spread of videos across the Internet. It’s a vitally important part of YouTube’s ethos, and to lose it would be a big blow to the video-sharing platform.
