Five-Story Pinterest Board Debuts In Minnesota

Read the original story on Mashable

The biggest mall in the country now has the biggest Pinterest board in the country. Caribou Coffee created a five story Pinterest board at the Mall of America in Minnesota, and it’s emblematic of the way in which Pinterest has forced its way into the retail conversation. Caribou Coffee recently partnered with Pinterest to make a Real Inspiration Blend of coffee, and the giant board is in celebration of its release. Coffee lovers can get their photos onto the interactive exhibit by tagging Instagram and Twitter photos with #CaribouInspires. The board will be up until February 13th, and is yet another example of out of home interactive advertisements driving user engagement.