6 Billion New Devices To Connect In 2014

According to a new study by research firm IHS, 6.18 billion new connected devices will emerge in the next year, with an additional 19.42 billion to come between 2015 and 2017. Phones, tablets, and computers will make up the bulk of the additions, while video game consoles and televisions will start to tail off. The growing numbers mean that broadband providers will have to negotiate increased demand globally – in light of mergers like TWC and Comcast, these data are worrying for cynics who believe that cable companies won’t be able to handle the onslaught. But it does mean that the transition into mobile and digital spaces is only going to continue, and advertisers on a global scale will need to keep pace.