SXSW 2014 Preview: The Lab’s Panel Picks

It’s that time of year again; mid-March means [maybe] less snow and SXSW Interactive. Startups, technologists, pundits, marketers, engineers and BBQ aficionados will descend upon Austin for several days of waiting in line for panels and several nights waiting in line for parties. The Lab will be down in Austin with a crack team of scouts, strategists and content creators.

There are literally hundreds of panels to choose from, and we have our eyes on dozens and dozens of them. But for the sake of brevity, we’re going to give you our three picks for each day of the festival. These are the three panels, for each day, that we think are most worth attending.

We are making these picks through the lens of marketing and the goals of Mediabrands’ clients. There will undoubtedly be some fantastic panels on responsive web development and maybe drones. We’re here to focus on brands and audiences, and thus our picks:

Friday March 7th


Saturday March 8th


Sunday March 9th


Monday March 10th


Tuesday March 11th


If you make it to these, we hope to see you there. Maybe we’ll grab some BBQ afterwards.