Apple Pushes Streaming Video At SXSW

Apple announced that it will stream SXSW events via VEVO, a rare partnership with Google-related products that banks heavily on streaming video and SXSW’s popularity – particularly in light of streaming’s rise in popularity and YouTube’s attempt to break into streaming music and video services with auto play. For SXSW, Vevo apps presently available on iOS and Apple TV will allow users to watch the festival live across devices. As with past years viewers will be able to watch through the iTunes store. It’s a sign of the times, really, that Apple needs to get its content across as many devices as possible, to get to viewers wherever it is that they want to be watching. As we’ve seen at SXSW so far, content that puts audiences first is winning.