Pinterst is a key target for digital advertisers, and now the company is getting ready to fully roll out ads on the platform. The social network will take a Twitter-like approach of “almost-native” ads, where Promoted Pins will look identical to regular pins, save for a “Promoted Pin” disclaimer across the bottom of the ad. Pinterest began testing on this platform last fall with select brands such as Four Seasons and TRESemmé, but the company will be rolling out a full fledged campaign this spring. The rollout will be “soft,” and will predate a Video Pins video rollout in June. Promoted Pins can be targeted, and posted in 32 different categories like “Animals,” “DIY & Crafts,” and others. As well, Promoted Pins will be geo-targeted, allowing advertisers to hone in on boutique brands and shops. Expect to see these as soon as early April.