Facebook is making a big push into the tracking space – both in terms of tracking user data, and now in terms of tracking users’ movements. Today, Facebook announced that it purchased Moves, a fitness tracking app that records daily activities using smartphone. The goal, of course, is to record more data and to continue to target users in increasingly specific ways to make consumers’ lives more quantifiable – as well as to provide advertisers with a much wider range of ways of serving ads to specific instances. For now, Facebook intends to keep the apps independent much like it presently does with Instagram and Whatsapp. Nonetheless, it presents Facebook with the way to continually store increasingly personal data about its users.