Instagram Personalizes Explore Tab

Instagram has been struggling to make the app a more user-friendly experience off of the home feed that most users stay in. Now, the explore tab has been tweaked slightly such that the tab now displays photos and videos suggested for each individual user. Before, the section was for posts that were popular amongst all Instagram users. It also only posts photos and video from public accounts – there are no private feeds appearing in that section at all (and no direct messages, either). The replacement for the Popular section has yet to entirely catch on, but by making the app more broadly tailored to individuals means that, at least in theory, more users will use more features within the app and ideally stay glued to the app for longer periods of time.