This summer, Hulu wants to ramp up its subscription numbers by offering free viewing for mobile device this summer. It’s part of a broader effort to keep up with Netflix, and to encourage multi-device viewing on the platform that is increasingly being configured to be watched on both mobile and desktop. Hulu CEO Mike Hopkins said that they’re backing this effort up with the campaign this summer – and it strikes the casual observer as a fairly transparent way to hook new users. In conjunction with this effort a new, redesigned iPhone app will be released this summer. As well, Hopkins reiterated that Hulu is in talks with traditional paid-TV providers to integrate with existing cable boxes, which would be a huge win for the on-demand network.