After offering same-day deliveries in San Francisco for over a year, Google has decided to expand its service to New York and Los Angeles. The service, which offers expedited, same-day shipping from stores like Target, Samples, and Walgreens, as well as other local businesses, can now be used by New Yorkers to deliver groceries, office supplies, and more in record time. As an incentive to get on board, Google is tossing in six free months of shipping for new users. It’s a very direct threat to the likes of Amazon, who only have fast shipping to members of higher-priced plans like Prime. As consumers find different ways of interacting with brands and products, the race to ultimately get those products in their hands as fast as possible will continue to be a sticking point for digital companies going forward.