LINE Continues Expansive Growth

International mobile messaging service LINE continues to show impressive growth, so much so that it’s finally begun to outstrip Twitter. Their revenues have increased to over 223% of last year, and 19% over the past three months alone. People compare LINE to Twitter because both companies are centered around direct – or private – messaging, something that Twitter is only now focusing on. DM’s were a more hidden feature of Twitter, while LINE has made them the prominent feature of their app and have succeeded financially as a result. LINE also offers gaming, which represents a large portion of their revenue, and advertising via direct messaging and gaming – as opposed to blasting hashtags out into the feed – has been proven to be more effective. All that is to say: this is further proof that messaging apps, as we’ve mentioned before, are an effective way to get a direct line into customers and users across the globe.