Namo Media was one of MoPub’s main competitors as they offered an SDK that allowed developers to easily integrate native advertising into the feeds within their apps. They connected into multiple ad exchanges to dynamically fill ad inventory using existing assets and copy, adding the flexibility and scale mobile native ads were in need of. It was their SDK that was the main differentiator to MoPub, but Twitter’s offering obviously had more scale.
Now it appears Twitter has acquired the company in search of technological improvements to MoPub. Should be exciting news for mobile advertisers who can easily port over existing assets into native streams. If you can’t beat em, join em!