Yahoo Integrates Tumblr Sponsored Posts

Yahoo announced that content from Tumblr Sponsored Posts will be promoted across Yahoo Gemini and its other, related content streams. Ads and linked content attached to those Sponsored Posts will follow – so you can ask users to follow or reblog you across the Internet, magazines, and mobile experiences. It’s the powerful step that many were waiting for, and it makes Tumblr’s ad platform that much more useful.