Snapchat’s ‘Our Story’ Could Be Revenue Driver

Snapchat is releasing “Our Story,” a new feature which lets people attending the same event contribute snaps to a collective story, viewable to the public. Debuting with the Electric Daisy Carnival, Our Story is a huge development that may be a source of revenue for Snapchat as it looks to monetize events. But with location services enabled and public viewing, could “Our Story” undermine Snapchat’s core product?