After the Supreme Court decision to rule Aereo’s streaming service illegal and essentially shutting it out of business, the company is still, quite admirably, not giving up on its business. Earlier last week, CEO Chet Kanojia sent a letter to its customers urging them to notify Congress that they want the decision reversed, empathizing the important freedom of having access to a cloud-based antenna. Although such reversion seems highly unlikely in the short run, the trend of content consumption moving towards the OTT services providers will only keep gaining traction. In the long term, the broadcast industry can expect more Aereo-like services cropping up, as the cable customers and cord-cutters are always out looking for better, cheaper options.