After the Supreme Court decision to rule Aereo’s streaming service illegal and essentially shutting it out of business, the company is still, quite admirably, not giving up on its business. Earlier last week, CEO Chet Kanojia sent a letter to its customers urging them to notify Congress that they want the decision reversed, empathizing the important freedom of having access to a cloud-based antenna. Although such reversion seems highly unlikely in the short run, the trend of content consumption moving towards the OTT services providers will only keep gaining traction. In the long term, the broadcast industry can expect more Aereo-like services cropping up, as the cable customers and cord-cutters are always out looking for better, cheaper options.
According to a 6-3 Supreme Court ruling this morning, Aereo – the company that allows subscribers to stream TV stations over the Internet – violates copyright law and must stop functioning as such. It’s a reversal of lower courts’ decisions, which had mostly sided with Aereo because of their business model, which culls its signals from a network of tiny antennas distributed to subscribers. It’s unclear what Aereo’s next move is now, but what’s for sure is that they still believe in their product and believe that the present cable model will be undercut in the near future. It just might not be Aereo doing that undercutting anymore.