A restaurant in D.C.-area has fallen victim to foul play of its business info listed on Google Map. The specialty meat restaurant Serbian Crown was forced to close due to its unreasonable business slump during the weekends, and they believe their business hour incorrectly listed on Google Map is to be blame. This particular case once again highlights the problem of brand’s control over its public digital data and marketing efforts when it comes to the Internet. And this unfortunate case underscores the devastating consequence of that. Given most online platform’s equalitarian open-submission policy, it is very much up to brands to make the efforts of protecting the voice and authenticity of their online presence.