Twitter has launched some brand new analytics to help digital advertisers and marketers alike to gain better insights on their tweeting efforts. For years, Twitter has been lagging behind Facebook in terms of providing a built-in native analytic platform that goes beyond simple favorites and retweets. Now available to Twitter advertisers, Twitter Card publishers, and certified users, this much-needed new dashboard features an impression count, i.e. how many people have seen your each individual tweet. Meanwhile, all click-throughs to profile pages, clicks on hashtags, retweets, replies, and link clicks are counted to generate an “Engagement Figure” for each tweet. Overall, this comes off as a move in the right direction for Twitter to offer a more detailed measurement tool to compete with other social media for the attention of brands and marketers.