Fitbit Gets A Fashion Makeover by Tory Burch

The flirtation between tech and fashion continues as Tory Burch introduces a new accessory collection, which includes a pendant, a bracelet, and a pair of silicone bands, all designed to help you wear your Fitbit Flex with style. Now all the techy fashionistas and fashionable techies can finally wear a fitness tracker to a nightclub without being constantly asked about it. Applying fashion to elevate and normalize new tech devices has always been Apple’s motto, which they are certainly following for the much-rumored iWatch. It is good to see the wearable tech companies catching on as well.