It’s been a busy week for Google on the native iOS apps front. Just over a week after launching a new separate YouTube Creator app, which lets video creators manage their channel on the go, Google is now introducing the Google Analytics app to iOS. Earlier this week, the internet giant further embraced iOS with the launch of its Ingress augmented reality game, while on Wednesday an all-new Google AdWords Express app for small businesses arrived for both iOS and Android.
Although most of these launches are mere catch-ups with its existing Android app, this at least shows that Google is not giving up on the Apple users yet, despite the on-going competitions between the two brands. After all, making those Google apps available across popular platforms serves as a perfect way to maximize audience reach and, in this case, to subversively infiltrate the user-base locked in Apple’s closed ecosystem with its brand presence. Such is the power of universal access and compatibility.