Facebook Is Now Worth $190 Billion Thanks To Mobile Ads

Following the glowing earnings report released yesterday, major news outlets are now reporting on Facebook’s record high market capitalization, which is estimated at around $190 billion, putting it ahead of Amazon’s $165 billion. And its performance on mobile is being cited as the major force behind its recent commercial success. Given that nearly 400 million users access Facebook only via mobile devices, it is not surprising to find that mobile ads now account for 62 percent of Facebook’s overall ad revenue, which is up by two-thirds compared to the same time last year. The social media giant’s remarkable success since going public could be largely credited to their smooth transition into the mobile world, and all web-based-only digital marketers need to take notes.