How The Internet Of Things Industry Is Really Making Money

Even though most Internet of Things (IoT) companies are currently focused on developing and selling connected hubs and platforms, the real business lies in selling services. As SmartThings’ recent partnership with Cross Country Home Services highlights, the profit for the connected platform lies in the service of timely, convenient home maintenance, facilitated by connecting homeowners with the warranty provider’s network of 150,000 contractors. Moreover, as homes get more connected, the massive amounts of data the sensors produce could reveal the flaws in generically set home insurance plans, potentially upending the whole home insurance industry.