Why LINE Keeps Reminding Users Of Its Stickers

As covered in our previous white paper on messaging apps, Japan’s messaging app LINE is best known for its vast catalogue of stickers, which are basically advanced emoji with ample branding opportunities. And given that LINE is making roughly $18 million a quarter on selling in-app sticker packs, it makes sense that a new “autocorrect-esque” feature of real-time sticker suggestion has been added in the app’s latest Android update. The feature currently limits its suggestion to the stickers that users already own, but it’s not difficult to imagine LINE using this interface to upsell more stickers in the near future.