At long last, moms on Pinterest can swap their secret family recipes via private messages! Building upon its “send-a-pin” feature, Pinterest has finally added a long-overdue messaging function. This is not the first time a social media platform has tried to appropriate the one-on-one conversational feature of messaging apps, as Facebook keeps pushing its messenger app and Instagram starts testing Bolt, and it certainly won’t be the last. Any feature beneficial to building a community among connected users should be of high priority for every social media platform.