How Netflix Is Using Facebook Integration Right

Netflix has quietly released a new feature that enables the viewers to send recommendations to selected Facebook friends once they opt to link up the two accounts. Instead of just posting the recommendation to your friends’ walls on your behalf, Netflix is actually taking a more respectful approach by sending these suggestions either through private Facebook messages or, if they have also linked up their accounts, via Netflix notifications. (After all, not everyone needs to know your appreciation for 90’s rom-coms starring Julia Roberts.) Brands attempting to integrate Facebook or other social elements into their campaigns should take note of this approach, which respects and protects users’ privacy by design.